Who's the boss of your hair?



by: Johanna M. Sampan
(February 8, 2007)



FORGET about what the magazines say on what hairstyle you should have. You can Be Your Own Stylist Everyday. That’s according to the CreamSilk Ministry of Style Movement—comprised of the metro’s most in-demand hair stylists—who agree that you should have control over your crowning glory. That means, style, length, shampooing and conditioning.

The ministry’s big-shot stylist members are Cherry Reyes of Toni and Guy, Joemar Enabacan of Salon de Manila, Angelo Justin of Basement Salon and Roland dela Peña of Frank Provost, led by Hollywood stylist Steven Lake.

“Taking care of your hair is very important,” stresses Lake. “But you don’t need to spend too much time in a salon just to have a great hair. Learning to take care of your own hair will do the trick.” He continues, “Using too many or too much of a product on the hair is not good; even over conditioning is not healthy.”
Alongside the experts’ advice on hair care, CreamSilk, which brought them together, unveiled four leave-on conditioners for everyday stylists to use. Each of the variants offers users a little bit of help to achieve the looks they want with just a drop of the Cream Silk Flexi Hold Leave-Ons. Instant Straight Serum can smoothen out crooks in the hair and make it straight and frizz-free. Lite Fix Spritzer has Hydro-Proteins to create hair volume. Smooth Defense Créme contains aloe sunscreen that makes fluffy hair and wayward strands manageable. Extra Control Gel Créme has Amino-Lysine to keep hair nourished.

To prove that self-styling is possible, ramp model Ornusa Cadness, the actress Bianca King, TV host Pauleen Luna and Cheska Garcia used the new products at a demo fixing, styling and nourishing their hair all on their own.





Article courtesy of Manila Times.


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